Senheng® Electric (KL) Sdn. Bhd. is one of the leading consumer electronics chain stores in the country. We operate over 100 stores spread throughout Malaysia letting customers, like you, reach us wherever you may be.

We are committed to provide you with convenient and unique shopping experience, as well as, better value each and every time you shop at Senheng® stores.

Here in Senheng®, we understand the trends and directions of our customers. Therefore, we always offer you the latest and the greatest products, all available in our stores.


Senheng® was first established in 1989, from a tiny consumer electronics half shop lot set up with stocks worth less than Ringgit Malaysia thirty thousands to the largest electronics chain store today with branches straddling the length and breadth of Malaysia.

Helmed by the Lim brothers, K.H., K.C. and K.Y., Senheng® has gained its reputation and credibility that has made it the number one in the industry through progressive, forward looking, and innovative touches.

Different... Truly Different®

Over the past few years, Senheng® has been through many changes. These changes were made to better serve you, our customers. Even though the future has yet to unfold, we are ready to adopt for changes necessary to meet your needs and provide enhanced shopping experience for you.


Our mission is to create a better quality of living for you and us. Therefore, we create and deliver these values to you.


  • Our products are branded and from reputable suppliers with a high standard of quality control.
  • Our customers can access various quality bathroom, bedroom, living room systems to kitchen appliances and electronics in our stores.
  • We provide professional in-store and after-sales services, we ensure timely shipment of goods from warehouse to stores and to customers.
  • We are a reliable organization with reaching 100 stores established nationwide
  • We are fast and efficient to response
  • We have a superb quality of services

Peace of Mind

  • All Senheng Sales Personnel underwent a stringent training programme to enhance service professionalism as well as product knowledge.
  • We provide various care plans to take care of your products.
  • Senheng has all-improved in-store looks, designs, and feel
  • We provide One to One Replacement Programme or warranty extension options for all of our products
  • 1-year extra warranty program


  • We provide a variety of electronic appliance from home to kitchen, from computer to smartphones. We are the one-stop consumer electronic center for you.
  • Single-point-of-purchases. nationwide-services
  • We practice flexi-payment as we have a different payment option for you to choose from.
  • Multiple payment methods
  • You can visit any store for after-sales services and repairs.
  • You no longer need to carry your heavy product home by yourself as we provide free delivery to homes within 50km for our members and we will send your products to your doorstep.

Award Winning

  • Franchise Employer Of The Year
  • The Putra Most Enterprising Award Brands Of The Year 2015
  • The Putra Brand Awards The People Choice Home Improvement 2015 - Silver
  • Retail Excellence Award in Sin Chew Excellence Awards 2014
  • Retail Excellence Award in Sin Chew Excellence Awards 2014
  • Best Companies to Work for in Asia 2014 from HR Asia
  • Retail Excellence Award in Sin Chew Excellence Awards 2013
  • CSR Excellence Award in Sin Chew Excellence Awards 2013
  • Best Brand in Retail (Electronics Appliances) in the BrandLaureate Best
  • Brands Awards 2012-2013
  • Best Companies to Work for in Asia 2013 from HR Asia
  • Employer of Choice 2011-Bronze Award
  • Emerging Franchisee of The Year-Final List
  • Best Franchise Employer-Final List
  • Franchisee of The Year-Gold
  • Franchisee of The Year-Final List
  • MRCA Excellent Customer Service Award-Gold
  • Employer of Choice 2011-Bronze Award
  • Astro Platinum Retailer 2011
  • HTC Partner Loyalty Award
  • Mobile Dot Com Network Partner Loyalty Award
  • Canon Million Dollar Man Award
  • Toshiba Outstanding Notebook PC Sales Performance Quarter 3
  • Toshiba Outstanding Notebook PC Sales Performance Quarter 1
  • Canon Dealer’s Award-Best Growth Category
  • Canon Dealer’s Award-Million Dollar Category
  • HP Consumer Large Format Retail Partner
  • Francaisor Terbaik/Franchisee Of the Year-Final List
  • Sharp ISP Top Achiever Award
  • SIS Million Ringgit Achiever
  • Sharp ISP Top Achiever Award
  • HP Consumer Large Format Retail Partner
  • Toshiba 8 Weeks Notebook PC Best Sales Challenge-Gold in Mass Merchant Category
  • Franchisee of The Year-Final List
  • Franchisee of The Year-Final List Olympus Hong Kong Disneyland Outstanding Achiever
  • Fair Price Shop Award
  • National/ Panasonic-Top 10 & Million Ringgit Sales Dealers Award
  • Enterprise 50 Award
  • Malaysian Book of Records- Largest Electrical Chain Store In Malaysia
  • National/Panasonic The Focus 21 Campaign Sales Target
  • Canon Typewriter Sales Performance
  • National/ Panasonic-5th Top Seller Award
  • Sharp 11th Dealers’ Convention-Gold Award
  • Sharp 10th Dealer’s Convention-Top Gold Award
  • National 4th Consecutive Million Ringgit Sales Achievement
  • Sharp 10th Anniversary-Top Gold Award
  • National/ Panasonic-Top & Million Dollars Sales Award
  • Sharp 7th Dealers’ Convention-Gold Award
  • Panasonic, Sharp, Hitachi and Samsung- Best Sales Award