COVID-19 is a wake-up call for businesses, prompting companies to accelerate their pace of transformation and grasp the opportunities brought by the digital economy. The pandemic highlights the importance of digitalisation. If companies want to break through the crisis and rebound after the epidemic, digitalisation is an inevitable way.
Over the last few months, we’ve seen years-long digital transformation roadmaps compressed into days and weeks in order to adapt to the new normal as a result of COVID-19. Senheng’s “Digital Journey” can definitely shed some lights on the digitalisation journey that will help businesses drive positive outcomes while delivering decisive advances in customer experience, operational efficiency and competitive edge.
With this book, we hope to:
- Encourage SMEs to embark on their journey of digitalisation
- Using Senheng as a successful case study of digital transformation
- Illustrate a full picture of digital transformation solutions
- Provide an idea about both full and partial digital transformation solutions
Chapter 1: eCommerce Solutions & Operations
Chapter 2: CRM Restructure
Chapter 3: Seamless and Digitalised Inventory Management
Chapter 4: Data Technology: Business Data Analytics
Chapter 5: Marketing Automation
Chapter 6: Telemarketing Automation
Chapter 7: Breaking through the “Last-Mile” Battle and Transforming it into a Customer-Centric Fulfilment
Chapter 8: Digitalised Human Resource Management