The 12.12 shopping event is made for small and medium-sized brands, that may not be able to get a chance to shine during 11.11. Loving a local handmade soap, or a local handmade sauce that you just can’t get enough of? Be patient and wait till 12.12! They just might be having sales on that day.
Online marketplaces that have a bigger presence at Southeast Asia are also using this date to their advantage, as the date is closer to Christmas and other festivities. That’s the season when Malaysians will indulge in one of our favourite pastimes – shopping, shopping and more shopping!
Therefore, your favourite brands will most probably having sales during this day. It’s also the perfect time to get a gift for your family and friends, without burning a hole in your pocket!