SENHENG 28th Anniversary


More personal, more convenient,
ready to take on digital business era by storm.

Senheng, one of the leading lights in consumer electronics and appliances celebrates its 28th anniversary of business in Malaysia, concurrently launching its brand new Seamless4U campaign starting September onwards.

We are streamlining and ameliorating our business direction to offer more information, more convenience, added value and ultimately an enhanced shopping experience via in-store and online integration as well as personalized customer targeting.

This is made possible by use of data to deliver a loop of continuous, relevant connections to shoppers before, during and after purchases. From this, personalized strategies are developed to better target customers and improve incremental sales as well as overall satisfaction.

Why Seamless4U?

We strives for individual brand presence and stronger SKU for the top 20 brands, driving traffic for online store based on key word searches by customers. Diverting traffic between online and offline stores ensures an integrated customer experience and fewer missed shopping opportunities due to the limitations of either platform. Customer enquiries received via the Senheng App will be channeled directly to the nearest branch’s PIC, facilitating faster and more efficient response rates.

This particular rethink of our business model puts us in the position of sustaining our clout as a trailblazer in the consumer electronics and appliance business by combining our strong retail presence of 120 outlets nationwide with an effective online channel.

In celebration of our 28th anniversary, we are rewarding our PlusOne members with an array of attractive offers, namely special anniversary discounts up to 40% and RM5million worth of vouchers to be given away from 1st September to 30th November. Also, now there are chances of winning the latest Samsung Galaxy Note 8, when you spend a minimum RM1000 with your Maybank Credit card. Furthermore, customers get to enjoy the lowest interest rate at 0.88% if they opt to purchase with AEON Credit East Payment Scheme.

600x150-01So head on to the nearest Senheng outlet and experience the magic for yourself today!

Senheng ONLINE Store: