Taufik Hidayat at SS Junior Badminton Fund raising programme

Taufik Hidayat at SS Junior Badminton Fund raising programme

The racket squad: Taufik Hidayat (second from left) with Looi Badminton Academy managing director Jack Koh, SS Junior Badminton Talent single player Bong Guang Tik and Lim Kim Heng.

INDONESIA’S Taufik Hidayat was among the participants in the SS Junior Badminton Fund- raising programme at the Sentosa Sports Arena in Petaling Jaya recently.

The programme, organised by Senheng, was to raise funds to support the trainees to compete in international competitions.

The highlight of the event were the friendly matches between trainees from the SS Junior Badminton Talents, aged from 13 to 19, against the experienced leisure badminton players.

The theme — Pick Your Opponent — enabled the leisure badminton players to choose their preferred opponent from SS Junior Badminton Talents.

Each of the participating leisure badminton player’s team contributed RM10,000 to the SS Junior Badminton Charity Fund.

The contributors were Samsung Malaysia Electronics, Panasonic Malaysia, Sony Malaysia, Toshiba Sales & Services, Pensonic Sales & Service, Hitachi Sales Malaysia, AEON Credit Service, Chartis Malaysia Insurance, 100 Values, Sharp-Roxy Sales & Service Company, Sports Arena Sentosa, Top Glove Corporation and Bonia Corporation.

Senheng Electric managing director Lim Kim Heng said the programme was part of their CSR campaign.

“SS Junior Badminton Scholar-ship is a programme we are proud of. We hope trainees from SS Junior Badminton Talents will be the next icon in the badminton sports arena with the resources, efforts and platform provided. Senheng has been organising and taking part regularly in corporate social responsibility activities.

“We believe, as a good corporate citizen, we should contribute to society,” said Kim Heng.

Quote from The Star Online

Grooming Talents for National SquadGrooming Talents for National Squad

06/06/2012, BY THE STAR ONLINE
Photo by RICKY LAI
TWELVE promising juniors have been selected for the Senheng-Samsung Junior Badminton scholarship programme.
The 12 — Bong Guan Yik, Chong Kien Hiung, Jacqueline Ong Yan Jun, Bolriffin Khairul Tor, Joey Wang Kei Sheng, Faiz Rozain, Ian Wong Jian Sern. Chua Ching Weng, Lye Jun Cheng, Man Wei Chong, Ooi Zhao Zhi and Deon Ngaim Tzuen Bun — will be based at the Lee Chong Wei Sports Arena.
Top 12: The trainees from the SS Junior Badminton Scholarship programme with the sponsors.
The programme is an initiative by Looi Badminton Academy with support from Senheng Electric and Samsung Malaysia Electronics. The scholarship programme is also recognised by the Badminton Associa-tion of Malaysia (BAM) and Youth and Sports Ministry.
Looi Badminton Academy managing director Jack Koh said they were keen to groom a group of young talents for the national squad.
“It is an ambitious programme. We are happy to have Senheng Electric and Samsung Malaysia as our partners. We have drawn up an intensive training cum coaching programme. Former international Cheah Soon Kit has been given the responsibility to head the programme,” said Jack.
The 12 players were selected based on their performance in competitions, organised by SS Junior Badminton championships in 2010 and last year.
The first year saw about 1,300 participants in action while there were 2,300 participants last year. After a two-and-a-half-month evaluation programme, a total of 140 finalists were identified.
Jack said they were looking at 10 players for the programme but decided on increasing the number to 12.
“We consulted the sponsors and they were agreeable to our proposal. The players are from all over Malaysia,” said Jack.
Looi Badminton Academy made arrangements for the players to study at SMK (L) Bukit Bintang or SMJK Katholik. They will attend two session on weekdays and three on weekends. Tuition classes as well as gym training will be provided for the players.
Most of the players had represented their school and district in age-group competitions.
“They were winners and some also represented their state in the Malaysian Schools Sports Council (MSSM) championships. We are looking at these players, aged between 13 and 19, to make steady progress,” said Jack.
Looi Badminton Academy will also be exposing these trainees in local and international competitions.
Samsung Malaysia managing director Kwon Jae Hoon said they were pleased to be associated with the programme.
“It is our wish to see Malaysian juniors excel in sports. We have partnered with Senheng Electrics to nurture and groom local badminton talents so that they achieve greater heights in both the local and international arena,” said Jae Hoon.
Senheng Electrics managing director Lim Kim Heng also shared Jae Hoon’s vision.
“Through this programme, we hope to groom budding badminton players to become global winners,” said Kim Heng.

Nurturing Star Badminton Players

The players who were selected for the programme. With them are Kwon Jae Hoon (back row, left), Lim Kim Heng (back row, second from left) and Jack Koh (back row, second from right). Pic by Mohd Yusni Ariffin
TALENTED: Senheng and Samsung offer scholarships to 12 young badminton players
TWELVE budding badminton players have been chosen to live their lives as future professional badminton players for the country.
Their three-year training scholarship programme, which began five months ago, is sponsored by Senheng Electric (KL) and Samsung Electronics Co Ltd, under the Senheng-Samsung (SS) Junior Badminton Scholarship.
Senheng managing director Lim Kim Heng said it was not easy to undergo intensive training while studying, especially when children of their age enjoy a leisure life.
“They have to become mentally strong and sacrifice a lot of things for their future,” he said during a press conference at Sports Arena Sentosa.
Samsung managing director Kwon Jae Hoon, who was also present, quoted a writer as saying that successful people find opportunity in adversity.
The 12 players from all over the country were short-listed from 140 finalists from the SS Junior badminton championship in 2010 and 2011 and had undergone a two-and-a-half month rigorous selection process via competitions.
“This scholarship is also a joint corporate social responsibility programme to develop badminton stars for the country,” Lim said.
Senheng and Samsung will spend RM1.1 million on the 12 scholars which includes accommodation, education, training sessions, daily meals and tournament sponsorship. Their other needs will be sponsored by Looi Badminton Academy.
The players, aged from 13 to 19, are enrolled in SMJK Katholik and SMK (L) Bukit Bintang.
Chong Kein Hiung, 19, from Sabah said he would have to train harder than others as he did not attend school.
“Initially, I felt it was hard to adapt to life here. But in order to become a professional player like Taufik Hidayat, I am ready to go that extra mile,” Chong said.
Faiz Rozain, another scholar, said he speaks to his peers either in Bahasa Malaysia or English.
“They are nice to me and also teach me Mandarin,” said the 14-year-old from Kedah.
Chua Ching Weng, 14, from Sri Petaling, feels that this was an opportunity of a lifetime to prove himself as a sportsman.
“Initially, my father, who is a businessman, objected to my pursuit to be a professional badminton player.
“My mother is the one who persuaded him to allow me to join this programme,” he said, adding that he had been interested in badminton since young.
Looi Badminton Academy managing director Jack Koh said the children were allowed to meet their parents once a month.
“The career path of these children includes becoming professional players and coaches.
“We will also finance part of their tertiary education with partner groups if they wish to further their studies after the programme,” he said.
Also present at the event was chief coach, the former national doubles ace, Cheah Soon Kit.


31/05/2012, BY 星洲日報
(吉隆坡31日訊)12名年齡介於13至19歲、受惠於新興電器和三星少年羽球獎學金計劃的優秀羽球選手,日前一起亮相於Sport [email protected],展現經過培訓一段時期後的良好狀態。

SS青年羽球員培訓計劃‧打造未來李宗偉 12小球星有夢

姓名 年齡
1.黃廣益 16
2.賴俊呈 13
3.王嬿鈞 17
6.法依茲 14
7.黃肇志 14
8.王愷聖 17
9.黃建盛 14
10.萬煒聰 13
11.蔡晉榮 14
12.張健雄 16

BAM Urged to Help Clubs Develop Talent

29/05/2012, BY THE MALAY MAIL

by Vijhay Vick

YOUTH SETUP: Recipients of the Samsung-Senheng Junior Badminton Scholarship programme at the Lee Chong Wei Sports Arena — Pics: Shahir Omar
KUALA LUMPUR: Former BA of Malaysia (BAM) doubles coach Cheah Soon Kit hopes the national body will not hinder academies from producing talent.
Having been in the national camp before and now coaching at academies, the 44-year-old hopes his efforts to produce the “next best thing” will not be disrupted.
“As a Malaysian, everyone should be given the right to represent the country if they have earned it.
“Zulfadli Zulkifli is one example. He is not part of BAM but is a proven champion at junior level. He should be given the right opportunity,” said the former Olympics silver medalist.
Soon Kit agreed just because Zulfadli had won the world junior title, it may not necessarily mean he would deliver at the senior level as well but insisted it would be good to expose the 19-year-old KL Racquet Club (KLRC) player.
There have been instances in the past when BAM had exposed players in the national stable even though club-based players were ranked higher.
Last year, Gan Teik Chai-Tan Bin Shen, then ranked world No 16, were not listed by BAM to compete in the world championships in London despite making the cut and were replaced by Zakry Abdul Latif-Hoon Thien How (ranked No 27 then) based on “current performance”.
Soon Kit was met during the SS Junior Badminton Scholarship event at the Lee Chong Wei Sports Arena in Taman Sentosa yesterday.
The programme sees 12 talented players, aged between 13-19 years, awarded a 3-year badminton scholarship with Looi Badminton Academy encompassing full-time training sessions, mentoring, accomodation, education and nutritional meals.
The 12 players secured their place through the SS Junior Badminton Championships in 2011, which saw more than a record 2,300 participants. In determining the recipients, a two-and-a-half month filtration process consisting various competitions for the 140 finalists were conducted.
“Our main objective is to provide another platform for players to perform. It will provide a bigger pool of players for Malaysia and lift the burden off BAM,” said Soon Kit, who will be coaching the players.
“We have been working with BAM but we still need to finalise the finer details. Private clubs developing players should not be an issue as we can have an understanding and enjoy healthy competition instead of going head to head.”
Soon Kit added that it may be possible for SS Junior Academy to become a full-fledged badminton club like KLRC and Nusa Mahsuri.


28/10/2011, BY 东方日报


(吉隆坡28日讯)「第2届SS全国青少年羽球赛」将于12月2日至4日,在李宗伟体育馆开打。届时除了有羽球好手一决高下,今年也首次增设2项全新项目——大马电子消费杯(MCECup)及Pro-Am挑战赛,让更多羽球爱好者共同参与。此次大赛由新兴电器有限公司(SENHENG)与大马三星电子(SAMSUNG)共同举办,主要目的是为我国羽球界栽培及培育出下一个「羽球明日之星」。比赛共分为6个组别,即11岁以下、13岁以下、15岁以下、17岁以下及21岁以下及公开组。优胜者除了可获得丰富的奖金奖品,10位决赛参赛者(5组青少年组别)还可获得新兴-三星羽球才能奖学金所赞助的黄氏羽球学院(Looi Badminton Acedemy)羽球培训课程。出席嘉宾包括新兴电器有限公司创办人林金兴、大马三星电子董事经理权在勋、市场总监陈志伟、黄氏羽球学院主席黄维财、董事经理许少原及我国前羽球双打好手谢顺吉等。


Shuttlers Gunning for RM100,000 in Prizes

05/12/2010, BY NEW SABAH TIMES

KUALA LUMPUR: Consumer electronics powerhouses, Senheng Electric (KL) Sdn Bhd and Samsung Malaysla Electronics (SME) Sdn Bhd announced their collaboration as joint title sponsors of the Senheng-Samsung Junior Badminton Championship 2010.

This inaugural tournament, organised by Looi Badminton Academy (LooiBA), will serve as a scouting exercise for rising new talent in badminton for Malaysia. The tournament, supported by the Ministry of Youth and Sports, 1Belia Malaysia, Badminton Association of Malaysia and Selangor Badminton Association is being held at SRK (C) Choong Wen.

The tournament will see promising youth badminton players nationwide battling to showcase their prowess in the hopes of receiving the Senheng-Samsung Badmmton Talent Scholarship. Ten scholarships will be awarded for a badminton training programme provided by LooiBA.

In addition to offering this life-changing opportunity, the competition will award prizes valued at RM100,000, including the Prestigious SS Star Awards, to recognise players and coaches with a track record of success in Malaysian badminton.

The awards include the Most Promising Sportsman Award, Sportsman of the Year, Coach of the Year, and the Golden Academy Awards. Both Samsung and Senheng are involved in sports events and sports sponsorship.

In 2010, Samsung was the official Televisions Partner for the WTA Malaysian Open 2010, and Official Display Sponsor for the 2010 Thomas and Uber Cup, while Senheng’s recent foray into sports included the 2010 FIFA World Cup in South Africa.

Both compares are committed to building Malaysia’s sports culture and competencies. The Senheng-Samsung Junior Badminton Championship 2010 is the first joint sports programme for both companies.

Ten Badminton Scholarships Up for Grabs in Junior Tourney

24/11/2010, BY THE STAR

For a good cause: Sports Minister Datuk Seri Ahmad Shabery Cheek (2nd from right) posting with (from justify) Jack Koh, Lim Kim Heng and Yu Jai-sul during the launched at Datuk Sidek Badminton Hall yesterday
The tournament, organised by Looi Badminton Academy with the support of the Ministry of Youth and Sports, BA of Malaysia (BAM) and Selangor BA, will see 950 participants – aged between 11 and 17 years old – battling it out for the total purse of RM100,000.

However, only participants aged 9-15 years old will qualify for the scholarships, amounting to RM1.1mil.

Jack Koh of Looi Badminton Academy said the scholarship would cover the 10 trainees’ expenses for training, accommodation and food during the three-year stint.

“From the 950 participants in the championships, we will narrow them down to 60, who will then be taken for training for a further six months.

“After that, we will narrow it down again to 30 trainees before selecting the final 10,” he said at the launch of the championships at the Datuk Sidek badminton hall here yesterday.

Present at the launch were Sports Minister Datuk Seri Ahmad Shabery Cheek, Senheng Electric Sdn Bhd managing director Lim Kim Heng and Samsung Malaysia managing director Yu Jai-sul.

Also present at the event were the Guangzhou Asian Games silver medallists Lee Chong Wei and Koo Kien Kiat-Tan Boon Heong.

Meanwhile, Shabery praised the initiative by Samsung-Senheng to sponsor the scholarships.

He said their efforts would only improve the quality of sports in the country. “This is one of the avenues for budding talents to shine and make a name for themselves en route to becoming world beaters,” he said.

Focus on Priorities Home Schooling Method More Effective for Sportsmen, says Misbun

24/11/2010, BY THE MALAY MAIL

WELCOME ABOARD: (From justify) Founder and managing director of Senheng Electric (KL) Sdn Bhd Lim Kim Heng, Shabery and Samsung Malaysia managing director Yu Jai Sul
KUALA LUMPUR: National singles coach Misbun Sidek reckons if Malaysia are to progress in sports, then it is imperative that the Bukit Jalil Sports School (BJSS) curriculum be reviewed.

“We are actually on the right track. We have excellent infrastructure and a healthy pool of young players,” said Misbun.

“But there should be a revamp of the BJSS curriculum. The badminton players there are having problems focussing on the game and studies at the same time. We should adopt the more flexible home-schooling method.

“Taufik Hidayat (of Indonesia) was brought under the Indonesian BA when he was 15 and given the best coaching and flexible education curriculum. I think this system will suit our players better.”

Misbun was met after the Senheng–Samsung partnership signing ceremony at the Dewan Datuk Haji Sidek at Kampung Attap yesterday.

Also present were Sports Minister Datuk Seri Ahmad Shabery Cheek and Asian Games silver medallist Lee Chong Wei. Misbun applauded the Senheng-Samsung Talent Scholarship, adding it was a breath of fresh air.

“We must esnure the success of this programme. It is a new idea and may spring results,” he said. The organisers will host a junior championship on Dec 3-5 at SJK(C) Choong Wen in KL.