SENHENG “Love Giving Love Christmas Contest” Prize Giving Ceremony

KUALA LUMPUR, 7 APRIL 2015 – A total of 20 Top Spenders walked away with different types of attractive prizes in the “Love Giving∙ Love Christmas Spend & Win Contest”. In conjunction with the release of the John Woo’s movie, “The Crossing I” last December, Senheng Electric (KL) Sdn Bhd has organized the contest to reward its customer.

The contest was in collaboration with Panasonic, AEON Credit Service (M) Berhad and Hong Leong Bank, last from 1 November till 31 December 2014. This contest was opened to all PlusOne members who spent RM999 and above in a single receipt at any Senheng outlets or senQ Digital Station nationwide.

Prizes are divided into 5 categories, Grand Prize – A pair of return flight tickets to Taiwan; First Prize – 10kg Panasonic Washing Machine; Second Prize – 1HP Panasonic air Conditioner; Third Prize – 296L Panasonic Refrigerator; and Consolation Prize – Limited Edition of “The Crossing” Cruise Ship Model.

Among 20 winners, there are 6 winners from Johor; 5 winners from Selangor, 2 winners from Perak and Sabah respectively; 1 winner from Sarawak, Pahang, Penang, Kelantan, Kuala Lumpur respectively. By age, 2 of them aged 20-29 years old, another 5 of them aged 30-39, 7of them aged 40-49 years old and lastly 6 of them aged 50 years old and above.

The company received enormous response for the contest, garnering more than RM197 million. Panasonic being one of the strategic partners benefited with total sales of RM 21 million, AEON with RM 28 million of sales revenue, and Hong Leong Bank with around RM 10 million of sales revenue.

“As one of the leading customer electronics chain stores in the country, we are not only committed to create “a better quality of living” but also to consistently reward our valued customers that makes who we are today”, said Senheng Marketing Division Head, Mr Daniel Wan.

Senheng currently running “Football Dream” contest which will be sending 40 lucky winners to Manchester city to watch live football match of Manchester City FC. For more information, do not hesitate to visit to or like “SENHENG” on Facebook.

We Love, We Care Senheng CSR Project


Senheng is proud to introduce a brand new nationwide project – “We Love, We Care”. In this project, Senheng is working closely with the villagers that are located in Sarawak. These villagers are consistently producing unique hand-made crafts from several types of our natural resources as their main source of income for their living. Senheng aims to promote and encourage fellow Malaysians to support the hand-made crafts while we could also help these villagers to upgrade their standard of living by purchasing their hand-made crafts.

Mr Keruka anak Tubeng came from a village named Rumah Rabong nanga stra Bintangor that is located in rural Sarawak. With a monthly income of below RM1000 as a skilled worker, Mr Keruka has to raise 5 children together with his wife. Every day, Mr Keruka works with 9 of his workers, to create 36 “senduk” (Wooden Rice Paddle) and each of the worker will need an hour to create 1 “Alas Pemotong” (Cutting/Chopping Board). Despite being able to create all these goods, Mr Keruka is unable to get enough buyers to turn their hard work into income. Mr Keruka faces difficulty in sending his children to school to get a formal education due to his low income.

Mr Keruka found hope when Senheng’s Managing Director, Mr KH Lim approached him and promised him to purchase however many quantities that Mr Keruka and his team may produce to offer a better way to help his family. With this promise, Mr Keruka could secure better opportunities for his children to go to school and obtain the education that they deserve. As this program expands and touch more families, we believe that together we could help these poor villagers by giving them the opportunity that they deserve and their children an equal chance.

There are 3 major hand-made crafts that the villagers produce; the wooden rice paddle that is made from Kayu Menggeris, and the wooden cutting/chopping board which is made up from Kayu Keranji and comes in 2 different shapes. These products are well-known for its firm and durable properties due to the wood that is used to produce it.

These products are now available as one of the 30th PlusOne Members’ Day Redemption items. Redemptions of these products are available at Senheng @ Pandan Jaya and Senheng @ Sri Rampai. Together, let’s touch and change lives! Redemption starts from April 2015 until May 2015, while stock last.

chopping-board_display_FAOP_Back-resized chopping-board_display_FAOP_Cover-resized



KUALA LUMPUR, 30 September 2014 – In conjunction with the excitement of 2014 World Cup in Brazil season, Senheng Electric (KL) Sdn Bhd rewarded 20 lucky customers who had joined the “Football time! Spend and Win” contest with 20 units of SAMSUNG 55” UHD TV at Caffeinees @Kampung Pandan today.

Collaborating with Samsung Malaysia, AEON Credit Service (M) Berhad and Citibank, the contest organized by Senheng had attracted more than 400,000 entries which dated from 1 March till 31 May 2014. 20 lucky winners are selected among the entries that joined the contest in this period. This contest is open to all PlusOne members who spent RM999 and above in a single receipt at any Senheng outlets or senQ Digital Station nationwide.

Among 20 winners, there are 5 winners from Selangor, 3 winners from Johor and Sarawak respectively; 2 winners from Melaka and Kelantan respectively and last but not least 1 winner from Putrajaya, Kuala Lumpur, Perak, Perlis, and Sabah respectively. By age, 7 of them aged 20-29 years old, another 7 of them aged 30-39, 2 of them aged 40-49 years old and lastly 4 of them aged 50 years old and above.

Together with Samsung Malaysia, AEON Credit Service and Citibank, Senheng had generated a total sales revenue of more than RM274 million throughout this campaign. Samsung Malaysia has achieved RM80 million; AEON Credit Service achieved RM50 million sales revenue; and Citibank achieved RM20 million sales revenue.

“As one of the leading customer electronics chain stores in Malaysia, we are not only committed to create “a better quality of living” but also continuously rewarding our valued customers through promotion and loyalty program”, said Senheng Managing Director, Mr Lim Kim Heng.

For more information on Senheng upcoming event and contest, do not hesitate to visit to or like “SENHENG” on Facebook.


(吉隆坡25日訊)首相拿督斯里納吉親自宣佈,熊貓“鳳儀”及“福娃”的新名字分別為“靚靚”(發音Liang Liang)和“興興”。

  • 熊貓深受我國各族的喜愛。一名男童在臉上繪上可愛的熊貓圖案。(圖:星洲日報)







靚在字典里有兩個讀音,可以讀作“Jing”(第四音),或者“Liang”(第四音)。納吉在宣佈鳳儀的新名字時,以“Liang Liang”稱呼她。



常青集團贊助熊貓徵名比賽的獎品,常青集團執行主席兼星洲日報社長丹斯里張曉卿爵士偕同Subur Tiasa控股有限公司集團董事經理拿督張瑩、經理戴慧然也參與其盛。






















KUALA LUMPUR, Malaysia, 17 June 2014 – Senheng® Electric (KL) Sdn Bhd, one of the leading consumer electronics chain stores in the country has embarked on a joint promotion campaign with Malaysia Electronic Clearing Corporation Sdn Bhd (MyClear), a subsidiary of Bank Negara Malaysia to encourage the usage of ATM cards for purchases.

To drive the motivation of this campaign, Senheng is giving away 10 units of Samsung Galaxy Note 3 Neo worth RM1699 to the top 10 customers who spend the highest accumulated amount of purchases within the period of 10 June 2014 till 10 August 2014, as well as 30 pieces of RM50 Cash Vouchers to the following next top 30 spenders.

“Being the largest electrical retailer in Malaysia, we strive to continuously bring convenience to our customers. We are proud to offer a wide variety of payment options for our customers to choose from. ATM cards usage can become a popular e-Debit payment method for customers in the future, taking advantage of the quick and safe properties of ATM cards. It is particularly useful for those who do not want to carry cash, or a credit card, e-debit gives them the option of paying directly with the funds from their bank accounts with any one of the 12 local banks. All they have to do is to swipe the ATM card and key in a personal identification number to make payment. ” said Lim Kim Heng, Managing Director, Senheng® Electric (KL) Sdn Bhd.

The  banks participating in this campaign are:   Affin Bank,  Alliance Bank, Agro Bank,  AmBank;  Bank Islam,  Bank Muamalat,  Bank Rakyat, CIMB Bank,  Hong Leong Bank, Maybank,  Public Bank and  RHB Bank.

For more information about this campaign, log on to Senheng Campaign page at ’10 Samsung Galaxy Note 3 Neo Prizes to be Won’ or



Sin Chew Senheng Signing Ceremony 4 June 2014




















在場見證者包括星洲媒體總經理(集團資訊科技)兼世華多媒體首席執行員邱天雄、星洲日報總編輯 卜亞烈、星洲媒體執行董事兼市場行銷總監黃康元、星洲媒體集團發行高級經理林國慶、新興電器(吉隆坡)有限公司數碼裝置部主管彭榮南、新興電器(吉隆坡) 有限公司市場與促銷部主管鍾昀孜、新興電器(吉隆坡)有限公司贖回和招聘部主管謝順江、新興電器(吉隆坡)有限公司廣告和促銷部主管助理趙佩雯。


Source from:

Media Prima Digital Seals Partnership With Senheng

On 26 February 2014, Media Prima Digital (“MPD), Malaysia’s no.1 Digital Media group and the digital arm of Media Prima Berhad (“Media Prima” or “the Group”), Malaysia’s leading media conglomeratehas embarked on a new partnership with Senheng® Electric (KL) Sdn Bhd, one of the leading consumer electronics chain stores in the country to expand and enrich the digital newspapers of The New Straits Times Press (M) Sdn Bhd.

The partnership was officiated through a Memorandum of Understanding (MoU) signing ceremony, held earlier today at the SenQ outlet in 1 Utama. This collaboration will see the digital editions of New Straits Times, Berita Harian and Harian Metro widely promoted through Senheng®’s chain stores nationwide through a series of in-store promotions.

With the Easy payment scheme offered by Senheng®, customers can now have the bundling option to include 1 or more subscriptions to the digital newspaper with purchases of selected smart gadgets and Samsung Smart TVs.

“Technological advancements provide greater convenience and added efficiency, especially smart gadgets which enable us to access any information across the world just in a single tap. We are thrilled to collaborate with Malaysia’s No.1 Digital Media Group to offer our customers a new reading experience with the digitized newspapers. This best possible experience allowing them to get notified of timely news wherever they are and whenever they need it. As far as today’s partnership goes, I believe that it will be a great opportunity for our customers to embrace the digital age of smartphone tablets and other connected devices the easiest possible way,” said Lim Kim Heng, Managing Director, Senheng® Electric (KL) Sdn Bhd.

“We are delighted to be working with such an esteemed corporation to further expand the reach of the Group’s digital newspapers. Senheng® has a large network of clientele and we believe this partnership will help solidify a wholesome experience for their customers, not only on smart gadgets but also on Samsung Smart TVs.  Flexibility and accessibility is key to customer satisfaction and experience,” said Dato’ Zainul Ariffin, Chief Executive Officer, Media Prima Digital.

PlusOne members have three package options. They can save up to 25% off RCP on e-paper with purchase of any tablets, smartphone or Mobile PC. If the PlusOne members choose to subscribe e-paper for two years they will get an Alcatel Smartphone for FREE. Should the customers choose to subscribe for one year only, they will get 10% off RCP on e-paper. These offers to customers are now available at Senheng and senQ outlets nationwide.

For more information about Senheng and its offerings, log on to

To enjoy the digital editions of New Straits Times, Berita Harian and Harian Metro, log on to to subscribe today.


Senheng “e-Waste Alam Alliance Recycling Program” Launching Ceremony


11th December 2013, Kuala Lumpur – The launching ceremony of the e-Waste Alam Alliance Recycling Program took place at Senheng’s Headquarter, Pandan Jaya this morning. Those in attendance for the official launch includes YB Dato’ Sri Dr. James Dawos Mamit, Timbalan Menteri Sumber Asli Dan Alam Sekitar, YB Dato’ Halimah Hassan, Ketua Pengarah Jabatan Alam Sekitar, Dr. Zulkifli bin Abdul Rahman, Timbalan Ketua Pengarah (Operasi) Jabatan Alam Sekitar, Mr B. Thinesh Kumar, Director of Shan Poornam Metal Sdn Bhd, and all representatives of different states from the local government.

 This successful implementation of the program is to enhance the public awareness towards the responsible e-waste disposal as the increasing growth of e-waste nowadays has contributed to a rapid build-up in the amount of e-waste contaminants in Malaysia landfills.  Meanwhile, the program tends to expand the development of authorised private-sector recycling infrastructure in order to ensure the toxic chemical in e-waste material will be properly dealt with and reduce the effect of contamination of e-waste.

In collaboration and partnership with Ministry of Natural Resources and Environment, this e-waste trace-back program includes proper collection, segregation and recycling e-waste system to allow public to engage in the waste management in highly effective way, recovery and reducing the contaminants.

In this program, Senheng will be offering the public with two responsible ways to manage your end life products. Firstly, cash voucher to be given if the non-bulky e-waste items to be carried-in at any Senheng outlets. Secondly, the free collection service of e-waste items will be offered on call, and also to any customer upon delivery of purchase of new home appliances in any Senheng outlets.

Senheng often committed to provide you a better quality of living and offer you a world of convenience. To facilitate this nationwide program, we have about 136 stores and 12 logistics throughout Malaysia allowing customers to reach us wherever you may be to dispose household e-waste. Therefore, all household e-waste can be all channelled to a proper recovery factory.

“As one of the leading consumer electronics chain stores in the country, Senheng is aware of the responsibility towards the disposal of obsolete appliances. We wish to create public awareness through this company’s CSR program and hopefully to raise the importance of the environmentally friendly acts to protect the Earth.”said by Mr KH Lim, the Managing Director of Senheng Electric (KL) Sdn Bhd.

Let’s Be Responsible Today for A Better Future Tomorrow.



新興電器沙巴修復樹林 2013

(沙巴24日訊)新興電器今日率領10名網路競賽優勝者,在沙巴拿篤烏魯西加瑪(Ulu Segama)森林保護區進行“種一棵樹”修復樹林計劃,為人猿及森林野生動物,重建棲息之地;新興也是大馬唯一贊助大馬世界自然基金會(WWF)的本地企業。











Source from: news.sinchew

Senheng Won “CSR Excellence Award” and “Retail Excellence Award”


Senheng has been recognized by two prestigious awards on the first half year of 2013 such as the Best Brand in Retail (Electronics Appliances) in the BrandLaureate Best Brands Awards 2012-2013 and HR Asia: Best Companies to Work for in Asia 2013.

With the dynamic entrepreneurship and leadership in the market, Senheng is winning again 2 more awards from Sin Chew Excellence Awards 2013 which are “CSR Excellence Award” and “Retail Excellence Award”. The awards winning has been announced at a special ceremony at The Royale Chulan Hotel, 8th October 2013 presented by Guest of Honor Y.B Dato’ Seri Haji Ahmad Husni Bin Mohamad Hanadzlah, Menteri Kewangan II.

Senheng Electric (KL) Sdn Bhd was founded in 1989 from a tiny half shop lot and today the company achieved RM1,066 million sales revenue in 2012, and with  more than 130 outlets straddling the length and breadth of the country.

SENHENG is operating with 2 channels – SENHENG and senQ Digital Station – with each serving different groups of customers. Senheng comes up with unique business directions to achieve its corporate mission; “Create a better quality of living”. All this is rooted down to the 3 culture pillars of Senheng which are dare to challenge, integrity, and gratitude. Our promise is to create and deliver the three core values to customers: Quality, Peace of Mind & convenience.

In 1995, Senheng launched its employee franchise scheme with the objective to offer its employees an opportunity to set-up their own business and also the company would like its employees to growth together. Being a franchisee has become an impetus and goal for employee who sees the benefits of setting up their own business.

The competitive advantage of winning in the entrepreneurship and branding is its unique corporate culture owned by Senheng. Senheng is truly a company that is favourable by both its employees and customers. It is a people oriented company that sees the importance of serving the people with passion and personal touch.

Apparently, great people create great company and it is building reputation as a top reason for developing the company branding and sustainability.
Senheng… Different …Truly Different!


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