“GREEN ENERGY, GREEN MONEY” Launching Ceremony of the Residential Solar PV System by Senheng Electric (KL) Sdn. Bhd.

5th August 2013, Kuala Lumpur – The launching ceremony of the Senheng Residential Solar PV System themed “Green Energy, Green Money” took place today at senQ One Utama Shopping Centre. Amongst the honorable guests in attendance to officially launch the residential solar PV system was Yang Berbahagia Datuk Loo Took Gee, Secretary General of the Ministry of Energy, Green Technology, and Water (KeTTHA), Yang Berbahagia Tan Sri Dr. Fong Chan Onn, Chairman of SEDA (Sustainable Energy Development Authority Malaysia), Jaya Singam Rajoo, Setiausaha Bahagian, Bahagian Tenaga Lestari of the Ministry of Energy, Green Technology, and Water (KeTTHA), Puan Badriyah Hj. Abd Malek, CEO of SEDA. and Ir. Dr Ali Askar Sher Mohamad, COO of SEDA.

The theme “Green Energy, Green Money” is derived from the idea that the residential solar PV system is one of the most effective ways in producing green energy, while at the same time able to provide a source of income. Consumers will now be able to play a very important role in decreasing the harmful impact of traditional energy sources (fuel, coal, etc) to the environment, whilst generating a side income.

Senheng will offer 3 residential solar PV system packages – 4kWp will cost around RM40,800, 8kWp will cost around RM81,600 and 12kWp will cost around RM122,400 to set-up. All packages come with first 3 years maintenance service for free.

It is generally known that the set-up costs of a residential solar PV system is high, but now Senheng is pioneering a market breakthrough by providing 85% financing solution with special low interest rate for customers. To make the plan more attractive, customers are entitled to a 15% cash rebate after full installation.

Senheng will be the first and only retailer to introduce the residential solar PV system to the mass market which will only be initially available at Klang Valley Senheng outlets and senQ Digital Stations on the 5th of August 2013 onwards. Availability to other states will expand over time.

Senheng will provide the entire system implementation solutions: providing design and consultation, installation and project management, solar financing and solar monitoring/maintenance. Senheng assures excellent customer support in effort to put us in the lead from all the other service providers in the country. By providing the entire solution, customers can be assured that the project implementation will run smoothly and of highest professional and engineering quality.

3 Value Propositions:

Go Green – Keep the earth green for second generation, you can help to do it too.

Your 2nd Income – Sign up and enjoy 15% cash rebate and earn FiT green energy income for the next 21 years

85% Financing – Proper financing facilities with special low interest rate.

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About Senheng Electric (KL) Sdn Bhd

Senheng Electric (KL) Sdn Bhd was founded in 1989 from a tiny half shop lot, with stocks worth less than RM30,000. Senheng achieved RM1,066 million sales revenue in 2012, and with 133 outlets straddling the length and breadth of the country.

The 2 Channels

SENHENG is operating with 2 channels – SENHENG and senQ Digital Station – with each serving different groups of customers. The SENHENG channel positions itself as a neighbourhoods’ electrical and electronic retail chain store establishing at housing area’s shop lots and carries middle-range priced products. The senQ Digital Station positions itself as a premium electrical and electronic retail chain store establishing in big shopping malls and carries premium products.

The Employee Franchise Scheme

In 1995, Senheng launched its employee franchise scheme with the objective to offer its employees an opportunity to set-up their own business and also the company would like its employees to growth together. Being a franchisee has become an impetus and goal for employee who sees the benefits of setting up their own business. As of December 2012, the company has a total of 60 franchise outlets contributing approximately 35% of the company’s total sales.

PlusOne Membership Card

In 2002, Senheng launched its “PlusOne Membership Card”, a customer loyalty program which helps to build a long-term relation with customers. As of May 2013, Senheng has over 1.6 million PlusOne member database. Being a PlusOne member, he/she can enjoy bundles of benefits, just to name a few such as extra 1 year warranty*, special member’s price, and reward points collection.

Senheng Residential Solar PV System themed “Green Energy, Green Money”

From left: Puan Badriyah Hj. Abd Malek, CEO of SEDA., Yang Berbahagia Datuk Loo Took Gee, Secretary General of the Ministry of Energy, Green Technology, and Water (KeTTHA), Mr. Lim Kim Heng, Managing Director of Senheng Electric (KL) Sdn. Bhd., Yang Berbahagia Tan Sri Dr. Fong Chan Onn, Chairman of SEDA (Sustainable Energy Development Authority Malaysia).