Established in 1989, Senheng® has today achieved enormous success in becoming the largest electrical chain store in Malaysia. Currently, there are 60 Senheng® outlets and 18 senQ® outlets nationwide - with plans to further expand the company throughout South East Asia. [senQ® is the other brand name under Senheng® Electric (KL) SDN BHD].
Senheng® offers lucrative customer rewards through our PlusOne® cards and our initiatives has reaped approximately 500,000 PlusOne members to date. We also recently launched the RHB PlusOne® credit card in April 2006 that offers 2% PlusOne® Ringgit for all purchases. Customers can redeem various electrical goods using the PlusOne® Ringgit at all our branches.
In an effort to continually increase customer satisfaction, we are upgrading our senQ® Corporate Identity System (CIS) on 19th February 2007.
The Three elements for Corporate Identity System (CIS)
Mission Identity (MI)
senQ® demands and expects the best QUALITY because we believe it yields different results. This quality reflects the mindset of our staffs and services. It impacts our organisation by increasing the overall quality on each and every aspect of it.
Visual Identity (VI)
The corporate colour for senQ® is apple green and this is the most important factor in this category. It will be used to standardise the design and appearance of stores along with all the advertising and promotion campaign.
Behaviour Identity (BI)
To distinguish Senheng® from other competitors, we have introduced our FEEL IT! TEST IT!® policy. This introduction is timely and appropriate as users are becoming more nformed about electronic products - and they are yearning for an actual experience of products rather than mere information.
With this policy, consumers can feel and test a product without any obligations to purchase. Consumers can get a close up feel of a product in a more unique and proactive way. This not only demonstrates the quality of a product, but also creates a friendly atmosphere for consumers to make purchase decisions.
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