Senheng® Electric (KL) Sdn. Bhd. is one of the leading consumer electronics chain stores in the country. We operate over 100 stores spread throughout Malaysia letting customers, like you, reach us wherever you may be.

We are committed to provide you with convenient and unique shopping experience, as well as, better value each and every time you shop at Senheng® stores.

Here in Senheng®, we understand the trends and directions of our customers. Therefore, we always offer you the latest and the greatest products, all available in our stores.


Senheng® was first established in 1989, from a tiny consumer electronics half shop lot set up with stocks worth less than Ringgit Malaysia thirty thousands to the largest electronics chain store today with branches straddling the length and breadth of Malaysia.

Helmed by the Lim brothers, K.H., K.C. and K.Y., Senheng® has gained its reputation and credibility that has made it the number one in the industry through progressive, forward looking, and innovative touches.

Today, Senheng® is a household name.

Different... Truly Different®

Over the past few years, Senheng® has been through many changes. These changes were made to better serve you, our customers. Even though the future has yet to unfold, we are ready to adopt for changes necessary to meet your needs and provide enhanced shopping experience for you.


Our mission is to create a better quality of living for you and us. Therefore, we create and deliver these values to you.


  • Our products are branded and from reputable suppliers with high standard of quality control.
  • Our customers can access to various quality bathroom, bedroom, living room systems to kitchen appliances and electronics in our stores.
  • We provide professional in-store and after sales services, we ensure timely shipment of goods from warehouse to stores and to customers.  
  • We are a reliable organization with reaching 100 stores established nationwide
  • We are fast and efficient to response
  • We have superb quality of services

Peace of Mind

  • All Senheng Sales Personnel underwent a stringent training programme to enhance service professionalism as well as product knowledge.
  • We provide various care plans to take care of your products.
  • Senheng has all-improved in-store looks, designs, and feel
  •  We provide One to One Replacement Programme or warranty extension options for all of our products
  • 1 year extra warranty program


  • We provide variety of electronic appliance from home to kitchen, from computer to smartphones. We are the one-stop consumer electronic centre for you.
  • Single-point-of-purchases. nationwide-services
  • We practise flexi-payment as we have different payment option for you to choose.
  • Multiple payment methods
  • You can visit to any store for after sales services and repairs.
  • You no longer need to carry your heavy product home by yourself as we provide free delivery to homes within 50km for our members and we will send your products to your doorstep.



Franchise Employer Of The Year

The Putra Most Enterprising Award Brands Of The Year 2015
The Putra Brand Awards The People Choice Home Improvement 2015 - Silver


Retail Excellence Award in Sin Chew Excellence Awards 2014
Best Brands Awards 2014 by MRCA
Best Companies to Work for in Asia 2014 from HR Asia


Retail Excellence Award in Sin Chew Excellence Awards 2013
CSR Excellence Award in Sin Chew Excellence Awards 2013
Best Brand in Retail (Electronics Appliances) in the BrandLaureate Best
Brands Awards 2012-2013
Best Companies to Work for in Asia 2013 from HR Asia


Employer of Choice 2011-Bronze Award
Emerging Franchisee of The Year-Final List
Best Franchise Employer-Final List
Franchisee of The Year-Gold
Franchisee of The Year-Final List


MRCA Excellent Customer Service Award-Gold
Employer of Choice 2011-Bronze Award
Astro Platinum Retailer 2011
HTC Partner Loyalty Award
Mobile Dot Com Network Partner Loyalty Award
Canon Million Dollar Man Award
Toshiba Outstanding Notebook PC Sales Performance Quarter 3
Toshiba Outstanding Notebook PC Sales Performance Quarter 1


Canon Dealer’s Award-Best Growth Category
Canon Dealer’s Award-Million Dollar Category
HP Consumer Large Format Retail Partner


Francaisor Terbaik/Franchisee Of the Year-Final List
Sharp ISP Top Achiever Award
SIS Million Ringgit Achiever


Sharp ISP Top Achiever Award
HP Consumer Large Format Retail Partner
Toshiba 8 Weeks Notebook PC Best Sales Challenge-Gold in Mass
Merchant Category


Franchisee of The Year-Final List


Franchisee of The Year-Final List
Olympus Hong Kong Disneyland Outstanding Achiever


Fair Price Shop Award


National/ Panasonic-Top 10 & Million Ringgit Sales Dealers Award
Enterprise 50 Award


Malaysian Book of Records- Largest Electrical Chain Store In Malaysia
National/Panasonic The Focus 21 Campaign Sales Target
Canon Typewriter Sales Performance


National/ Panasonic-5th Top Seller Award
Sharp 11th Dealers’ Convention-Gold Award


Sharp 10th Dealer’s Convention-Top Gold Award


National 4th Consecutive Million Ringgit Sales Achievement
Sharp 10th Anniversary-Top Gold Award


National/ Panasonic-Top & Million Dollars Sales Award
Sharp 7th Dealers’ Convention-Gold Award


Panasonic, Sharp, Hitachi and Samsung- Best Sales Award